Privacy policy

Welcome to eSmartKart.
eSmartKart.in, operated by SRSM Technologies Pvt. Ltd. (“we”, “our”, “us”), is a multi-vendor e-commerce platform connecting Customers, Vendors, and Delivery Partners. We are committed to protecting your privacy and handling your personal data in a transparent and secure manner.

This Privacy Policy explains what data we collect, why we collect it, how it is used, and how you can control it, in compliance with Google Play User Data policies and applicable laws.

By accessing or using our website or mobile applications (collectively, the “Platform”), you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Platform.


1. Information We Collect

A. Personal Information

Customers

  • Name

  • Email address

  • Phone number

  • Delivery address

  • Order history

  • Communication preferences

  • Payment details (processed securely by third-party payment gateways; we do not store card or UPI credentials)

Vendors / Sellers

  • Business name

  • Contact person details

  • Email and phone number

  • Business address

  • Tax identification numbers (GST, PAN, etc.)

  • Bank account details for settlements

  • Product and pricing information

Delivery Partners

  • Name

  • Phone number and email

  • Address

  • Government-issued ID (for KYC verification)

  • Vehicle details

  • Bank account details for payouts


B. Location Information (Important Disclosure)

We collect Location Data only for legitimate operational purposes and only with your explicit consent.

Types of Location Data Collected:

  • Approximate Location (via IP address)

  • Precise Location (GPS)only if you grant permission through your device

Why We Collect Location Data:

  • To display nearby vendors and services

  • To calculate accurate delivery time and charges

  • To assign orders to nearby delivery partners

  • To enable real-time delivery tracking

  • To improve service efficiency and fraud prevention

How Location Data Is Used:

  • Location data is used only while the app is in use

  • We do NOT collect background location unless explicitly stated and permitted

  • Location data is NOT sold and NOT used for advertising

User Control:

  • You may deny or revoke location permission at any time from your device settings

  • App functionality may be limited if location access is denied


C. Automatically Collected Information

  • IP address

  • Device type, device identifiers

  • Operating system and app version

  • Browser type

  • Usage logs, crash reports, and diagnostics


D. Information from Third Parties

We may receive limited information from:

  • Payment processors (transaction confirmation only)

  • Social login providers (if you choose to sign in using them)

  • Analytics and fraud-prevention partners


2. How We Use Your Information

We use your data strictly for the following purposes:

  • Order processing and delivery coordination

  • Account creation and management

  • Vendor and delivery partner verification

  • Customer support and dispute resolution

  • Service improvements and feature development

  • Security, fraud detection, and abuse prevention

  • Legal and regulatory compliance

  • Transactional communications (order updates, alerts)

  • Marketing communications (only with opt-out options)


3. Data Sharing and Disclosure

We do NOT sell your personal data.

We may share information only as follows:

With Vendors

  • Customer name, delivery address, and contact number (for order fulfillment only)

With Delivery Partners

  • Customer delivery address, contact number, and order details (delivery purpose only)

With Service Providers

Trusted third-party vendors for:

  • Payments

  • Cloud hosting

  • Analytics

  • Notifications (SMS, email, push)

All service providers are contractually bound to protect your data.

Legal Obligations

We may disclose data if required by law, court order, or to protect rights, safety, or property.

Business Transfers

In case of merger, acquisition, or sale, user data may be transferred with appropriate safeguards.


4. Data Retention

  • Personal data is retained only as long as necessary

  • Retention depends on legal, accounting, and operational requirements

  • Location data is retained only for operational and compliance purposes


5. Data Security

We implement industry-standard safeguards including:

  • SSL encryption

  • Secure servers

  • Access control and monitoring

While we take strong precautions, no digital system is completely secure.


6. Your Rights and Choices

Depending on applicable laws, you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent (including location access)

To exercise your rights, contact us using the details below.


7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain sessions

  • Improve performance

  • Analyze usage patterns

You may manage cookies through your browser settings.


8. Children’s Privacy

Our Platform is not intended for children under 13.
We do not knowingly collect data from minors. If discovered, such data will be deleted promptly.


9. Third-Party Links

Our Platform may contain links to third-party websites.
We are not responsible for their privacy practices or content.


10. Changes to This Policy

We may update this Privacy Policy periodically.
Changes will be posted on this page with an updated “Last Updated” date.


11. Contact Us

If you have any questions about this Privacy Policy, your personal data, or your rights, please contact us at:

eSmartKart (SRSM Technologies Pvt. Ltd)
Email: info@esmartkart.in
Website: www.esmartkart.in
Address: Office No 1, Shri Sai dham, Keshav Nagar, Mundhwa, Pune, Maharashtra 411036